Last week, WatchChoice.com made available for free download, a 45 page comprehensive how-to guide called “Buy the Watch and the Seller”. The title reflects the WatchChoice.com advice to online buyers that they should not only make themselves comfortable they have found the best luxury watch but that it is equally important they are comfortable with the seller of the watch as well.

Glenn Palmer, WatchChoice.com’s Owner and Founder, knows from from his own experience that transferring money across the world or even within your own country for a luxury Swiss or German watch or even a pre owned watch you haven’t been able to see with your own eyes and touch can cause some anxiety. “The guide provides dozens of tips in an easy-to-follow format and gives buyers practical actions they can follow without leaving their computers” says Palmer.

The eBook is split into three sections with the first section covering luxury watch buying basics for those new to luxury watches. The next section on finding the best luxury watch online covers often overlooked topics like calculating any import duties if the watch is purchased from an overseas dealer, the protection provided by different warranty types and the real importance of serial numbers on watches. It also looks at the popular topic of how to spot a replica luxury watch and luxury watch impostors.

The last section looks at the often overlooked topic of assessing the online watch seller and is the “Buy the seller” part of the eBook title. This section talks about the protection that different payment types offer the buyer such as the superior protection offered by paying for your watch with a credit card versus paying by Wire Transfer services like Western Union and how escrow services work. How to assess the security software in place on the sellers website, the importance of the number of communication channels the seller provides and the seller’s return policies is also discussed in this final section.

Palmer said he believed “it was time that buyers were given access to comprehensive and easy to follow tips on buying luxury watch brands online. We hope our eBook and simple checklists will help buyers feel more comfortable when they come to make their next online luxury watch purchase.

Download the free Luxury Watch Buying Guide “Buy the Watch and the Seller” from WatchChoice.com.